Project Management – planning, managing and realsation of long-term projects connected with company communications and company promotion, PR projects in the field of marketing or managing human resources, creation and leading external and internal work teams, realisation of long-term IMC projects, assertion of company changes in the field of marketing communications.
IMC (Integrated Marketing Communications) ensures, in the long-term, a bdance between the needs of companies, the methods of their presentation and the expectations of cients and of the pubic. Everything begins with clearly delined company vision, company values and strategies, and continues with projecting its goals into its quotidian organisation of operations and their communications.
IMC are a type of management, direction and implementation of al processes connected with marketing communications that not only fulfi the expectations of dents, but also help reaBe positive changes within the company itself, including in the behaviour of its employees.
Reference planning and managerial cooperation on the direction and realsation of marketing and communications activities (Imperial K. V., Duchware…)