Design Management – creation, management and implementation of projects using the original design and artistic achievements to improve the profitability of communications of companies, to improve their corporate image and reputation, bringing new products to design market, graphic design, and grafic branding... Reference – The Exibition „Prazdroj české kultury“ and following advertisement and PR activities (Plzeňský Prazdroj), Spa cup Kala, Imperial Design Symposium (Imperial K. V.), unique promotional company gifts (ČEPS, Imperial K. V.), corporate style and graphic branding (ČEPS, Imperial K. V., ZAT, Hotel Imperial, Spa Resort Sanssouci, ČPZP)